Applied AI Advisory for Senior Leadership
AI that delivers commercial impact, not another round of experiments.
We help leadership teams move from copilot-level tinkering to AI embedded in the workflows that actually drive the business, from strategy through to execution.
Organisations I've Worked With
The Gap
Most organisations talk about AI. Very few are using it effectively.
Most are still at a copilot level, experimenting with tools like ChatGPT or Claude, rather than embedding AI into connected workflows, developing a company brain with shared memory, skills and learning that drive continuous improvement. The gap is not the technology. It is clarity, capability, and the willingness to execute. That is where we focus our work.
Advisory & Audit
We help you understand where to prioritise AI in your organisation.
- ·Opportunity mapping
- ·Workflow analysis
- ·Commercial impact assessment
Agentic Systems
We design and deploy AI inside real workflows, not just standalone tools.
- ·Internal tools
- ·Process automation
- ·Decision support
Leadership Support
We work alongside leaders to help them make confident decisions.
- ·One-to-one advisory
- ·Board-level sessions
- ·Senior AI leadership support
The AI Scorecard
See where your organisation really stands on AI.
A short, structured assessment that scores your organisation's AI maturity and shows you where the value is. Answer a few questions and get a clear, practical read on where the opportunities are, what is holding you back, and what to do next, delivered as a personalised report.
Start the scorecardWhat It Covers
- 01Current-state analysis
- 02Opportunity prioritisation
- 03Capability gaps
- 04An implementation roadmap
How We Work
Simple, structured, and focused on outcomes.
Assess
Where AI can create value, and where the gaps are.
Design
What should be done, in what order, and why.
Implement
Put practical solutions into real workflows.
Support
Embed the change and keep it delivering over time.
Who We Work With
Organisations that value clarity, speed, and practical execution.
Leadership Teams
Navigating change
Founder-Led
Entrepreneurial businesses
Impact-Driven
Purpose-led organisations
Strategic Specialists
Collaborative partnerships
If you want straight thinking and real progress rather than a theatre of experimentation, we will get on well.
Futureproof
Co-author of Futureproof, on the mindset, leadership, and long-term impact of disruptive technology.
Written with Minter Dial and published by FT Publishing and Pearson Books, Futureproof was a winner of the Business Book Awards. We have worked alongside organisations through several waves of digital change, from early tech startups, social media, and the sharing economy through to fast-moving AI, helping them think clearly and execute.
Praise for Futureproof
“The opposite of Future Shock is future proof. Either sit still or move! It's the latter that the authors have outlined for you here. Adapt or die!”
“This is a book that challenged me and made me think at every turn. It disrupted my mind.”
Quotes above are reviews of the book Futureproof.
Latest Insights
Thinking on applied AI, leadership, and execution.
See where your organisation really stands on AI.
Take the AI Scorecard for a clear, practical read on your maturity, opportunities, and next steps, delivered as a personalised report.
Take the AI ScorecardSelective advisory engagements are available by application.